Guide 02 / 03Guide (PDF) and route sheetPrices in USD

One Clear Way to Buy

One sitting to make one of your offers something a stranger can buy without asking you anything, proved by buying it yourself in your payment provider’s test mode.

USD 97One payment, by card.

Buy for USD 97

If it does not help, email us within 14 days of purchase and we refund you in full. No reason needed.

Cover of One Clear Way to Buy, a guide by Ahmed Zaki for Iron Phoenix Consulting
Plate 02 / Cover
01 / Who it is for

Who it is for.

For anyone who teaches, coaches or creates and has an offer people already pay for, where a stranger still has to message, call or meet you to find out the price, how to pay or how to book.

If the only way to buy from you runs through a conversation with you, anyone who makes up their mind while you’re teaching or asleep has to wait for your reply. This is one sitting spent taking you out of the middle of the purchase. You keep the conversations you want to have: the parent with the nervous child, the coach checking it suits their level. Talking to you just stops being the only way to find out the price or how to start.

One guide, two editions.

The method is the same for everyone. The middle steps are written twice, so you read the ones for how you work.

Practice edition
If you teach or coach in person or live one to one: a tutor, a music teacher, an academy, a martial arts school, a personal trainer.
Creator edition
If you sell to an online audience: an online coach, a creator with a programme, a course or a paid community.

If you do both, start with the one most of your paying clients come from.

02 / The method6 steps

The sitting, step by step.

  1. 01

    See what a stranger sees.

    On a second phone or a logged-out window, try to find your price, a way to pay and a way to start. Each time you’d have to ask the owner something to carry on counts as one question. That count is your before.

    10 minutes
  2. 02

    Choose one offer.

    The one people ask about most, that you’ve sold before and can start someone on soon.

  3. 03

    Write the offer line.

    Who it’s for, what’s included, and the price with every real way to pay it, checked against eleven pass or fail tests.

  4. 04

    Choose one route and clear the others.

    One way from “I want this” to paid and booked. Every old price, spare link and “message me for rates” comes off your first reply, your bio and your profiles.

  5. 05

    Build it with what you already have.

    Then write the confirmation a buyer gets the moment they pay.

  6. 06

    Walk it as a stranger, then buy it.

    Follow your own route from a fresh email address, pay in your payment provider’s test mode, and see what arrives and where it lands.

When your first real buyer comes through, you spend ten minutes checking their confirmation reached them.

03 / The result

You finish with one tested route.

One offer line, one route a stranger can follow to paid and booked, a confirmation that arrives on its own, and a test purchase on record with what it found. Plus one number, before and after: how many questions a stranger had to ask you before they could buy. Here’s an illustrative one.

Illustrative exampleKarim is an invented online chess coach, and his numbers are invented too.

Before: “People comment, I reply ‘link in bio’, the link opens seven choices, they pick group classes, the class page sends them to a sign-up form, and I email them a payment link.” Two questions and seven links.

After: One keyword, one message with his offer line and one button, one checkout. No questions and one link.

His test purchase, run in his platform’s test mode, found what he couldn’t see from his own phone. The welcome email landed in spam, under a sender name his students wouldn’t know. He put his own name on it, bought again, and it reached the inbox.

04 / What’s insideGuide (PDF) and route sheet

What’s inside.

The guide (PDF)
Both editions in one file: the stranger snapshot, the offer line and its checks, the routes for each edition with what each suits and what to watch for, how to clear the old ways in, a first reply or DM to adapt, the confirmation, the stranger walk, the test purchase step by step, worked examples from six invented teachers and creators, and a check of your own work.
The route sheet (Excel file)
Open it in Excel or Numbers, or upload it to Google Drive and open it with Google Sheets. Tabs for your offer line, every place your price or link appears, your route stop by stop, your confirmation and your test purchase. The Summary tab compares your before and after. It reads ROUTE READY when the line passes, every stop is clear, the test purchase is complete and the confirmation passes, and if it reads NOT YET it names the first thing to fix. Paper works too.
A last page
It says what this leaves unsolved, and how to do each next step yourself.

How long it takes.

Plan for about three hours in one sitting, using tools you already have, plus ten minutes when your first real buyer comes through. Setting up a tool you’ve never opened adds time.

If you plan to take card payments and can’t yet, set that up a few days before, since payment providers usually check who you are first and that can take days.

If the sitting runs out, stop once your confirmation is written and do the walk and the test purchase the next day.

05 / Fit

Who it won’t suit.

  • Nobody has paid you for this offer yet.

    The guide makes something easier to buy. Whether people want it is a separate question, and the guide can’t answer it. If that’s where you are, email us for the refund.

  • You’re after more people asking.

    This works on the route people take once they’ve found you. How many find you is a separate problem, and this guide leaves it alone.

  • A stranger can already buy without asking you anything.

    Then your route already does its job. The ten-minute snapshot at the start will show you, and the refund is fair.

Your accounts stay yours.

Everything is built inside your own accounts. The guide never asks you to send us a login, a password or anyone’s details.

06 / After the first guide

If you’ve done Everyone Who Asked.

Bring your tally sheet. A PRICE or PATH sentence is the problem this guide was written for: PRICE puts most of the weight on the offer line, PATH on the route and the stranger walk. A RESPONSE sentence gets help too, since the line and the route go into your first reply. If your sentence said NEXT STEP, run the snapshot first: if it comes back clear, your problem is the one The Dated Opening deals with.

If you haven’t done Everyone Who Asked, you don’t need it for this. The stranger snapshot at the start gives the guide everything it uses.

07 / A note from me

A note from me.

Most people who teach or coach can tell you their price in a second. How a stranger would actually pay it takes longer to explain: “They message me, I ask a few questions, I tell them the fee, we find a time, I send my bank details, they send a screenshot.” All of it works, as long as you’re holding your phone at the moment somebody else makes up their mind.

By the end of this sitting you’ll have bought your own offer the way a stranger would, in your payment provider’s test mode, and seen everything a buyer sees and receives. It’s an odd thing to do, and it’s the only way I know of to be sure the route works.

Ahmed Zaki, Iron Phoenix Consulting

08 / PriceOne payment / USD

USD 97, one payment.

You pay USD 97 by card through Stripe. The checkout shows the total before you pay, your receipt comes by email, and straight after paying you land on a page with both downloads.

Refund

If it does not help, email us within 14 days of purchase and we refund you in full. No reason needed. Write to a.zaki@ironphoenixconsulting.com.

Who sells this

Seller
Iron Phoenix Consulting FZC LLC, Ajman NuVentures Centre Free Zone, United Arab Emirates
Licence number
2626315483888
Registered address
CWS-2V-226299, 26th Floor, Amber Gem Tower, Ajman, United Arab Emirates
09 / Where it leadsGuide 02 of 03

What it leads to.

People who say “not now” have no date to come back to. The third guide gives them one.

  1. 01Everyone Who AskedUSD 47
  2. 02One Clear Way to BuyUSD 97
  3. 03The Dated OpeningUSD 97

Next in the sequence: The Dated Opening

See all three guides